About Greg Hoy

Product leader. Technologist. Builder at heart.

Over the past two decades, I’ve helped shape, scale, and ship products for companies ranging from nimble startups to large-scale enterprises. I’ve held leadership roles at companies like Symend and OpenMarket, where I led platform evolution, product strategy, and team execution across high-volume, data-driven environments.

But strategy is just the start.

My background bridges product and engineering — I’ve written specs, prototyped MVPs, built full-stack applications, and developed intelligent workflows using ML models and agentic AI. I’ve worked hands-on with modern tools and frameworks to bring product concepts to life quickly and meaningfully, even when resources are constrained.

Whether I’m acting as a fractional product lead, a prototyper, or an applied AI strategist, I help early-stage teams and lean organizations move faster by blending big-picture thinking with practical technical execution.

My work includes:

  • Defining technical product requirements & system behaviors

  • Building MVPs and prototypes using full-stack web frameworks

  • Developing AI agent workflows and prompt chains

  • Designing and training ML models for segmentation, prediction, and content generation

  • Automating internal workflows and customer-facing tools using AI and analytics

Interested in working together?

Book a free consultation or email me

Why VeridisOka?

I founded VeridisOka to help startups and small teams move smartly—from idea to prototype to intelligent execution—without needing to scale up a full product or engineering department. Whether we’re validating a new concept, automating a customer process, or embedding intelligent systems into your workflow, I bring strategic thinking and technical craft to every engagement.